In early 2017, Abby met her, now business partner, Mike, while living in New York City and Mike was a new, Southern California resident.
At the time, She was working full time on Wall Street and Mike worked for himself. During the day, Abby would take a few coffee breaks- which meant spending $5-10 a day alone on coffee. [Big yikes!] One day Mike jokingly said to her, “You drink so much, you should have your own coffee business!” Mike is a true entrepreneur at heart & always coming up with new business ideas. When he said this - it sparked something inside of him while I kind of laughed it off… considering he wasn’t wrong about my *addiction*! A few weeks later, he was looking at an online based coffee company who marketed heavily towards males & veterans from their packaging to their social media/ad presence. They absolutely were (and still are!) crushing it with their niche community within the coffee market.
“What if we made a coffee company for women?”
Women in the US on average drink 1.5 cups a day and with specialty coffee sales rising, they thought to themselves - why not? Immediately Abby imagined pastel colored bags with cute designs & fun flavors - like chocolate donut! All to do was find a roaster who could bring the flavor profiles to life.
The idea was incredible but Abby was hesitant. She didn’t know how she'd would be able to balance her career plus start a company. Oh and - she didn’t know how to start a company, and never had envisioned working for herself. But Mike was beyond supportive, encouraging and together they just started figuring out how to make the visions come to life.
Fast forward to December 2017, and they had come up with a fun name that combined their coffee passion with Abby's fitness passion and officially launched our first 4 coffees. 6 months later, Abby left her full time job on Wall Street and rented a home in north Dallas, Texas where the guest rooms were quickly overtaken and became Coffee Over Cardio HQ and fulfillment center. Spring of 2019 the business moved into a warehouse and that was, for Abby, the point where she was like “Whoa, look what I have built!”
From 4 coffee flavors, to over 35 products… from a coffee break to a now 2nd warehouse coming at 5,000 sq foot… Coffee Over Cardio has blossomed into a community for women empowered by coffee.